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osayi lasisi

Lead. Grow. Connect.

Helping businesses grow through data-driven marketing, leadership, and strategic innovation while empowering people to build stronger connections, lead with purpose, and create meaningful impact.

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FEATURED IN

Meet Me

About Osayi

I am the Founder of Zenblank Inc., a GTA-based growth marketing consultancy helping businesses from SMBs to enterprise organizations build pipeline, accelerate revenue, and grow with intention.

With over 13 years of experience spanning B2B SaaS, cybersecurity, fintech, and emerging technology, I bring a rare combination of strategic depth and hands-on execution to every client engagement.

I actively integrate AI into my practice, using it to accelerate campaign strategy, enhance audience targeting, and drive smarter, faster decisions for clients. My work has helped generate multi-million dollar pipelines, including over $2 million in incremental pipeline from a single virtual event program.

I am also a sought-after speaker, having shared my expertise at events including Social Media Week, IBM Techconnect, She Leads Africa, the Eduweb Conference, and AFFCON, among others.

Before founding Zenblank, I practiced law in the United States. That background, combined with years of leading growth strategy across complex industries, taught me that you do not need to have everything figured out to move forward. You just have to start. That belief is at the heart of everything I do at Zenblank.

Some of my Achievements

Pipeline & Revenue Impact

Generated over $17M in qualified and incremental pipeline growth through ABM campaigns, virtual events, product launches, and lead acquisition strategies that increased mid-market account growth by 300%.

Program Building

Built and scaled strategic growth initiatives that drove 22% YoY partner revenue growth through a 20+ partner affiliate program, while also closing 5 software accounts and developing a 100+ opportunity enterprise pipeline through ABM.

Team & Scale

Led teams of up to 11 people while managing $500K+ in vendor and agency budgets, improving marketing ROI across 10+ client portfolios spanning AI, cybersecurity, edtech, and HRtech industries.

Conversion & Efficiency

Scaled lead acquisition by 300% while reducing acquisition costs, and increased MQL-to-SQL conversion rates to 10% for a Series C company targeting Fortune 500 accounts.

THE SELECTION OF

My Services

Marketing Strategy, Growth & Demand Generation

I help B2B, B2C, and SaaS businesses scale through data-driven marketing strategies that combine growth marketing, demand generation, account-based marketing (ABM), customer acquisition, retention, product positioning, campaign optimization, and marketing analytics.

Leadership, Corporate Training & Speaking

I provide leadership coaching, corporate training, and keynote speaking sessions focused on marketing, business growth, innovation, team development, and digital transformation. My sessions are designed to equip organizations and professionals with practical strategies, actionable insights, and tools for long-term success.

Parenting Coach

I'm a devoted mother of two and a passionate parenting coach who created the “Connect to Influence” parenting method. I specialize in helping parents build deep, empathetic connections with their children to positively influence their development. You can sign up for my weekly newsletter, full of effective parenting strategies - here.

HIRE ME

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Recommendations

Words from Colleagues

“Osayi is an extremely bright and creative individual. She has legal, artistic, and scientific experiences. She continually thinks outside the box and always on the lookout for next level of greatness. She is a valuable asset to any team. A "gung-ho" individual."

Osa Emokpae

“Osayi is an absolute pleasure to work with and an incredibly smart and strategic marketer. She lead some of our largest accounts and was able to balance execution with creative strategy well. I recommend her to anyone looking to work with someone driven, strategic, adaptable, collaborative and able to execute.”

Sarah Bundy

"Osayi is a seasoned marketing and demand gen leader with a true growth mindset, always looking for new ideas to optimize campaigns and their performance. Osayi's experience and insights are invaluable and her contagious energy and positivity are key to make things happen and have teams and business stakeholders follow her lead! Working with Osayi is truly inspiring!"

Guillaume Pascual

"Osayi is a phenomenal, brilliant and strategic genius. I've worked on quite some projects with her as a technical partner and I must say her "can do" spirit is amazing. She has an amazing mind for the bigger picture and eyes for the little details. I'd recommend her any day, any time."

Bolade A.

BestSeller

No Leads No Growth: The Startup Demand Gen Checklist to Fix It

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Need Assistance?

Lets Connect

Whether you’re looking to grow your business, strengthen your marketing strategy, book a speaking engagement, or collaborate on impactful ideas, I’d love to hear from you. Reach out and let’s start the conversation.

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